Det magiske vendepunkt Malcolm Gladwell

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Paperback

275 pages


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Det magiske vendepunkt  by  Malcolm Gladwell

Det magiske vendepunkt by Malcolm Gladwell
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 275 pages | ISBN: | 8.57 Mb

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause aMoreThe Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This bestselling book, in which Malcolm Gladwell brillantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.



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