Absolut: Biography of a Bottle Carl Hamilton

ISBN: 9781587991370

Published:

Paperback

312 pages


Description

Absolut: Biography of a Bottle  by  Carl Hamilton

Absolut: Biography of a Bottle by Carl Hamilton
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 312 pages | ISBN: 9781587991370 | 3.25 Mb

While conducting research in business ethics, Carl Hamilton discovered that the official history of Absoluts advertising success was somewhat less than 100 percent pure. The ideas behind the campaign should have been credited to the junior guys, notMoreWhile conducting research in business ethics, Carl Hamilton discovered that the official history of Absoluts advertising success was somewhat less than 100 percent pure.

The ideas behind the campaign should have been credited to the junior guys, not to the high profile ad men on Madison Avenue, nor to the suits at hip TBWA. The history of the bottle began in the 1970s with three Swedish designers. Their concept broke every rule- it was everything a vodka bottle cannot - must absolutely not - be. The design, however, won the award for the years best American design and a Madison Avenue ad agency took the credit. The swedish vodka in the ugly bottle made a chance debut at Studio 54 and became a huge success.

Every ad agency involved claimed the triumph for themselves - especially those that initially rejected the winning designs. When Vin & Spirits - the state owned producer of Absolut - discovered that Hamilton was to write a book about his findings, they tried every strong-arm tactic to haly its publication. The book, however, became an instant bestseller in Sweden.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Absolut: Biography of a Bottle":


esencjalistka.pl

©2010-2015 | DMCA | Contact us